WAS VALENTINE'S DAY CREATED BY THE GREETING CARD INDUSTRY LIKE EVERYONE SAYS?
This is partially true.
Paper Valentines were so popular in England in early 1800s that Valentine cards began to be assembled in factories. The reinvention of Saint Valentine's Day in the 1840s has been traced by Leigh Eric Schmidt. As a writer in Graham's American Monthly observed in 1849, "Saint Valentine's Day... is becoming, nay it has become, a national holyday."
In the United States, the first mass-produced valentines of embossed paper lace were produced and sold shortly after 1847 by Esther Howland (1828-1904) of Worcester, Massachusetts. Her father operated a large book and stationery store, but Howland took her inspiration from an English valentine she had received, so clearly the practice of sending Valentine's cards had existed in England before it became popular in North America. (I'm starting to think everything that has ever been cool comes from England!) The English practice of sending Valentine's cards appears in Elizabeth Gaskell's Mr. Harrison's Confessions (published 1851). Since 2001, the Greeting Card Association has been giving an annual "Esther Howland Award for a Greeting Card Visionary."
The U.S. Greeting Card Association estimates that approximately one billion valentines are sent each year worldwide, making the day the second largest card-sending holiday of the year behind Christmas. The association estimates that, in the US, men spend in average twice as much money as women.
IF IT WAS REINVENTED, WHO CREATE THE FIRST VALENTINE'S DAY?
The history of Valentine's Day - and its patron saint - is shrouded in mystery. But we do know that February has long been a month of romance. St. Valentine's Day, as we know it today, contains vestiges of both Christian and ancient Roman tradition. So, who was Saint Valentine and how did he become associated with this ancient rite? Today, the Catholic Church recognizes at least three different saints named Valentine or Valentinus, all of whom were martyred.
One legend contends that Valentine was a priest who served during the third century in Rome. When Emperor Claudius II decided that single men made better soldiers than those with wives and families, he outlawed marriage for young men - his crop of potential soldiers. Valentine, realizing the injustice of the decree, defied Claudius and continued to perform marriages for young lovers in secret. When Valentine's actions were discovered, Claudius ordered that he be put to death.
According to one legend, Valentine actually sent the first 'valentine' greeting himself. While in prison, it is believed that Valentine fell in love with a young girl - who may have been his jailor's daughter - who visited him during his confinement. Before his death, it is alleged that he wrote her a letter, which he signed 'From your Valentine,' an expression that is still in use today. Although the truth behind the Valentine legends is murky, the stories certainly emphasize his appeal as a sympathetic, heroic, and, most importantly, romantic figure. It's no surprise that by the Middle Ages, Valentine was one of the most popular saints in England and France.
While some believe that Valentine's Day is celebrated in the middle of February to commemorate the anniversary of Valentine's death or burial - which probably occurred around 270 A.D - others claim that the Christian church may have decided to celebrate Valentine's feast day in the middle of February in an effort to 'christianize' celebrations of the pagan Lupercalia festival. In ancient Rome, February was the official beginning of spring and was considered a time for purification. Houses were ritually cleansed by sweeping them out and then sprinkling salt and a type of wheat called spelt throughout their interiors. Lupercalia, which began at the ides of February, February 15, was a fertility festival dedicated to Faunus, the Roman god of agriculture, as well as to the Roman founders Romulus and Remus.
In Great Britain, Valentine's Day began to be popularly celebrated around the seventeenth century. By the middle of the eighteenth century, it was common for friends and lovers in all social classes to exchange small tokens of affection or handwritten notes. By the end of the century, printed cards began to replace written letters due to improvements in printing technology. Ready-made cards were an easy way for people to express their emotions in a time when direct expression of one's feelings was discouraged. Cheaper postage rates also contributed to an increase in the popularity of sending Valentine's Day greetings. Americans probably began exchanging hand-made valentines in the early 1700s. In the 1840s, Esther A. Howland began to sell the first mass-produced valentines in America.
So there you have it...it's all Esther A. Howland's fault.
